Northwich town centre is in line for a £1.25m windfall after local traders voted in favour of establishing a Business Improvement District (BID).
The ballot results – revealed on Friday – mean that Northwich will become the first town in West Cheshire with BID status, and the first retail BID in Cheshire.
The move will unlock £1.25m of private sector funding over the next five years to be spent on projects chosen by traders to improve the town.
The ‘yes’ vote follows months of preparation by the NorthwichBID Steering Group which is formed of representatives of the town’s independent and national businesses.
Charlie Seward, Cheshire West and Chester Council’s Director of Growth and Prosperity, said: “It is fantastic that Northwich businesses have come together and showed their commitment to further improving the town centre.
“With so much regeneration now happening in Northwich, the BID will be a further boost for the town, generating more investment in making it an even better and brighter place for business, residents and visitors.”
The project will be managed by Groundwork Cheshire which will be working alongside local traders to deliver services that bring a real benefit to the business community.
Jane Hough, Northwich BID Manager for Groundwork Cheshire, said: “Groundwork is thrilled to support the BID and work with the businesses in the town to manage this investment over the next five years.
“The project has been a rip-roaring success, and we are delighted that it has finally come to fruition”.
A number of projects are already in the pipeline to be commissioned before the BID officially begins on September 1, all with the aim of making significant improvements in the local area and creating a vibrant, exciting retail environment to work and shop in.
The investment over the five-year lifespan of the BID will focus on improving the marketing and profile of Northwich, developing and enhancing the portfolio of events and festivals and supporting businesses and shop owners to create a better connected town centre.
Other impacts the BID will have are tackling crime and security in the area, with the provision of a dedicated PCSO, and creating a greener, cleaner and visually compelling town centre for both residents and traders.
BIDs have been supporting business communities across the UK since their creation 10 years ago, and there are now over 120 town centre BIDs throughout the country.